Irreverent Hot Take
WHERE’S ENTRY LEVEL, JODI STICKER
Jodi Kantor is spiking because her April 19 New York Times essay and new book, How to Start, hit right at commencement season and were boosted again by a widely shared April 23 Guardian interview. jodikantor.com The whole thing grew out of her May 20, 2025 Columbia Class Day speech, where students told her that across political differences they were united by one question: how do you start your life’s work when the world feels broken? college.columbia.edu Her answer, “craft and need,” is catching because it feels sturdier than generic hustle sludge in a market she describes as digitized, lonely, and shadowed by fears that AI will wipe out classic entry-level jobs. mynspr.org People care because this is not a random career guru; it is the reporter associated with the Weinstein investigation and She Said suddenly turning serious investigative energy toward Gen Z career dread. theguardian.com What people are really reacting to is the delicious plot twist and the one line built for screenshot culture: “You don’t want your life’s compass to be dread.” theguardian.com
Treat Jodi Kantor like the emergency investigator of the missing entry-level job.
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